Another historical Milan-based brand has chosen our hostesses for a promotional activity in the center of the city. Camicissima represents a well-established reality in the world of Italian and international fashion, and thanks to the quality of its fabrics and a distinctive style, it has managed to gain a global dimension in the last years. In particular, the brand has opened several stores abroad in New York, Shanghai, Beirut, Dubai and Tokyo.

Our hostess during the promotional activity inside the Camicissima store in Brera district - Milan

This international expansion, however, did not rule out the importance of the Camicissima store in Piazza Cavour in Milan. Indeed, our beautiful hostesses took part in a promotional activity organized right in the heart of fashion capital. Fashion addicts and curious were attracted by the beauty of our hostesses, and also by a giant reproduction of a sewing machine - placed right in Via Manzoni. The communication goal was to recall the brand's values, such as authenticity and tradition.