Over 340 thousand visitors, coming from 65 different countries. The last edition of the Design Week proved that Milan and Italy are still a key benchmark for the design and innovation industry. One of the major event during the Salone del Mobile's week has been the 29th edition of the Euroluce trade show, the most important international lighting exhibition. Euroluce 2017 has brought together some of the best innovators, retailers, dealers as well as a key stakeholder of the lighting industry, creating a unique synergy which has lead to many great possibilities for all participants of the event. Among the booths present at the fair, also LG OLED light. The Korean brand has focused heavily on this Milan appointment to showcase its ultra-thin and flexible OLED light panels, true technological and innovative jewels.
LG OLED light Euroluce 2017 booth at Rho Milan
A huge success also thanks to our exhibition hostesses
Thanks to the successful collaboration with the Korean communication agency GL Comm, we have assembled for the occasion a team of four welcoming hostesses and a hostess manager with excellent language skills, given also the international nature of the visitors. The main attractions of the booth have been the two creations by British designer Ross Lovegrove: Medusa and Pyrosome, named like the sea creatures from which the artist took his inspiration from. Ross Lovegrove stated that he has chosen to partner with LG Display to explore the advantages the OLED panels, a type of lighting that creates illumination across a surface rather than from a point. It has been responsibility of our hostesses answering the many questions about these mysterious and fascinating art pieces, with the support of LG representatives. Flexibility, freedom of design and respect for the environment: these are the main features of the products displayed in the booth.
Our team of hostesses during the 2017 Euroluce exhibition
A week of intense work - began precisely with the special opening day on April 4th with the presence of Ross - and ended on April 9th with the closing of the Design Week. The team spirit of our girls played a crucial element to complete successfully this important international event.
