Stefanel comes back. The historic knitwear and clothing brand maintains its identity but is projected towards the future, through a relaunch operation after the acquisition by the Ovs group.
Stefanel has maintained a shortlist of 23 stores in the main Italian cities, which have been joined by new stores inaugurated in September. The new opening saw Milan also involved in the city, with our hostesses who were chosen for the occasion, with welcoming and image duties.
With the launch of the new Fall-Winter 2021 collection, the brand returns to the fashion scene, relaunching its image with momentum and renewed creativity. For the more attentive, the historic logo has been revisited with contrasting red and black. The same colors of the clothes worn for the occasion by the hostesses, who appeared elegant and at ease.
Our agency is proud to represent a symbolic brand of the made in Italy of the value of Stefanel, and to contribute to the relaunch of its renewed image.
"Stefanel is a brand of great value, known and appreciated in Italy and abroad - says Stefano Beraldo, CEO of Ovs - We want to recover its heritage by projecting it into the future. A meeting point between the historical values of the brand, current events and a metropolitan spirit ».