Last edition of the Micam, the international footwear exhibition, has been a huge success in Milan. The trade show space has increased significantly compared to the previous years, and has been divided into specific thematic areas: from the luxury area to that emerging designer area; visitors and buyers were able to live a fulfilling experience between new trends and innovations in the footwear industry. Among the many outstanding names present at the fair, also a global star normally acclaimed for other reasons: Katy Perry. The American pop singer has launched her first shoe line, created in collaboration with Global Brands Group. At this booth, one of our trade show hostesses was present during the entire duration of the exhibition welcoming the numerous curious guest who came to admire Katy's extravagant creations. This edition of Micam saw the presence of our staff in both Italian and international booths including Aquatalia and Juicy Couture.
Our hostess poses in front of Juicy Couture booth, Micam 2017
There were also many fashion bloggers involved in this edition by the participating brands, demonstrating the fact that there is a strong interest also within trade fairs to involve young generations through the use of new technologies and social media.
