Milan Fashion Week has just ended, and as always, the city just popped with fashion bloggers from all over the world, exclusive parties and fashion shows. A week of contagious energy and creativity, where also a historic brand like Camicissima, certainly could not miss the opportunity the get more visibility in the fashion world.
Camicissima is renowned at an international level thanks to over 300 points of sale located all over the world. The brand is obviously tied to tradition and Italian tailor quality, but its main target is a young and enterprising one. That's why, during the Fashion Week, decided to surprise the whole city of Milan with a spectacular and intense Guerrilla Marketing action, which has seen our beautiful models on the front line.
Polished, wearing an oversized white shirt, our eleven models attracted the attention of thousands of passers-by in the central streets of Milan. For tourists and locals, it has been not easy to look away from our beauty squad, who walked gracefully until the entrance of one of the Camicissima stores.
The team of eleven models protagonist of the promotional activity in Milan
Our girls posing in Galleria Vittorio Emanuele, Milan
Our models at the store opening in Rome
From North to South - or rather vice versa - since earlier in September, the Camicissima brand had inaugurated a new store in Rome.
And even in the eternal luster of the Italian capital, our eleven models have strolled with all their beauty around the most famous streets in Rome, to promote the opening of the 80 square meters space at the corner of Via Frattina.
The store opening was characterized by the interaction with the public through the distribution of some promotional leaflets, which allowed the audience the chance of winning several brand products. Then the event proceeded with a cocktail party, with the participation of many celebrities.
The models posing at Piazza di Spagna in Rome
