The Milan fashion week is an opportunity for many brands to present the latest innovations and to impress international audiences with new collections, fashion shows, and spectacular events. But for many fashion brands, it is also the opportunity to implement new strategies and to rebuild its look and feel. Among these Jimmy Choo, that last September has reopened to the public its concept store in Via Sant'Andrea 1 / A in Milan.

The two hosts and hostesses who took part at the activity posing for a shoot

To promote this event, Jimmy Choo has chosen our reliable team of promotional hostesses and hosts. Elegant and determined, our guys have walked around the streets of the fashion district giving white roses to the passers-by, inviting them to visit the store in Via Sant'Andrea. Not an ordinary promoting activity, as our fantastic team could rely on the use of two cargo bikes containing flowers. In first place was chosen the direct contact with passersby, and a simple but at the same time ordinary means of transportation, which precisely reflects Jimmy Choo 's values.